hi! i'm joce.
I'm a Brooklyn-based designer, making things for as long as I can remember. Walking into an A.C. Moore as a kid was me wide-eyed at a candy store.
I express in many mediums: graphic design, vocal improvisation, pottery, writing, dance, rollerskating, html/css…
For the past 9 years, I’ve harnessed this creative life force into a design career that sits somewhere between product and brand. I'm currently working on initiatives at Propel.
I feel really lucky to combine craft, systems thinking, and service – all into a practice that responds to real problems that actually matter.
my approach
Curiosity + humility. People are complex. I approach my work and am energized by teams with low-ego. Starting from this place invites curiosity, driving my own research with a beginner’s mindset and the willingness to challenge assumptions.
Bringing structure and storytelling to ambiguity. From the verbal, loosely-said idea to illustrative mocks that can show-better-than-tell… bringing clarity to a mess of spaghetti through words, analogies, visuals, and prototypes is where I thrive.
Collaboration, scheming, momentum. I love hacking stuff together the moment a seed of an idea is planted, working elbow-to-elbow with writers, engineers, PMs, and just about anyone willing to get their hands dirty.
Fun + play. I take Paula Scher's words seriously: if you can’t play… you can’t make anything. No matter how challenging the problem, I relax into a state of play to unlock creativity and joy in the process.
Real, tangible impact on people. There are a lot of archaic systems that affect our day-to-day, and the power of design can leave things so much better than how we found them.
Any of the following: singing, climbing, cycling, and meaningful community-building in New York.