Providers Grocery Giveaway
Role: Senior Product Designer @ Propel
Team: 1 PM, 4 Engineers, 1 Data Analyst, Customer Success Team
Timeline: Sep–Nov 2023
background
Providers is a free app used by 5 million+ low-income Americans on SNAP/food stamps. With over 300k 5-star reviews, the app has become the go-to for EBT balance checking.
Beyond this core user need, our team explored how we might serve other adjacent needs, while also satisfying the business’s mission and revenue goals. A recurring in-app giveaway to drive traffic to our EBT Grocery Hub (where users can spend their SNAP dollars) was one of many ideas.
We ran a 1-month experiment and learned that a giveaway experience:
Increased CTR by 8.5%
Increased sessions by 2%
Increased annual revenue projections by $1.7m
request access to learn more ✿
We're rolling out this feature at scale soon. Shoot me an email if you're interested in learning more.
Role: Senior Product Designer @ Propel
Team: 1 PM, 4 Engineers, 1 Data Analyst, Customer Success Team
Timeline: Sep–Nov 2023
background
Providers is a free app used by 5 million+ low-income Americans on SNAP/food stamps. With over 300k 5-star reviews, the app has become the go-to for EBT balance checking.
Beyond this core user need, our team explored how we might serve other adjacent needs, while also satisfying the business’s mission and revenue goals. A recurring in-app giveaway to drive traffic to our EBT Grocery Hub (where users can spend their SNAP dollars) was one of many ideas.
We ran a 1-month experiment and learned that a giveaway experience:
Increased CTR by 8.5%
Increased sessions by 2%
Increased annual revenue projections by $1.7m
request access to learn more ✿
We're rolling out this feature at scale soon. Shoot me an email if you're interested in learning more.
Role: Senior Product Designer @ Propel
Team: 1 PM, 4 Engineers, 1 Data Analyst, Customer Success Team
Timeline: Sep–Nov 2023
background
Providers is a free app used by 5 million+ low-income Americans on SNAP/food stamps. With over 300k 5-star reviews, the app has become the go-to for EBT balance checking.
Beyond this core user need, our team explored how we might serve other adjacent needs, while also satisfying the business’s mission and revenue goals. A recurring in-app giveaway to drive traffic to our EBT Grocery Hub (where users can spend their SNAP dollars) was one of many ideas.
We ran a 1-month experiment and learned that a giveaway experience:
Increased CTR by 8.5%
Increased sessions by 2%
Increased annual revenue projections by $1.7m
request access to learn more ✿
We're rolling out this feature at scale soon. Shoot me an email if you're interested in learning more.